{"id":1288,"date":"2011-04-14T14:37:09","date_gmt":"2011-04-14T20:37:09","guid":{"rendered":"http:\/\/thepizzy.net\/blog\/?p=1288"},"modified":"2011-04-14T14:41:35","modified_gmt":"2011-04-14T20:41:35","slug":"how-cable-companies-could-make-commercials-more-useful","status":"publish","type":"post","link":"https:\/\/thepizzy.net\/blog\/2011\/04\/how-cable-companies-could-make-commercials-more-useful\/","title":{"rendered":"How Cable Companies could make Commercials more useful"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1289\" data-permalink=\"https:\/\/thepizzy.net\/blog\/2011\/04\/how-cable-companies-could-make-commercials-more-useful\/tvremote4web1\/\" data-orig-file=\"https:\/\/i0.wp.com\/thepizzy.net\/blog\/wp-content\/uploads\/2011\/04\/tvremote4web1.jpg?fit=1430%2C983&amp;ssl=1\" data-orig-size=\"1430,983\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"TV Remote\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/thepizzy.net\/blog\/wp-content\/uploads\/2011\/04\/tvremote4web1.jpg?fit=580%2C399&amp;ssl=1\" class=\"alignright size-medium wp-image-1289\" title=\"TV Remote\" src=\"https:\/\/i0.wp.com\/thepizzy.net\/blog\/wp-content\/uploads\/2011\/04\/tvremote4web1-300x206.jpg?resize=300%2C206\" alt=\"\" width=\"300\" height=\"206\" srcset=\"https:\/\/i0.wp.com\/thepizzy.net\/blog\/wp-content\/uploads\/2011\/04\/tvremote4web1.jpg?resize=300%2C206&amp;ssl=1 300w, https:\/\/i0.wp.com\/thepizzy.net\/blog\/wp-content\/uploads\/2011\/04\/tvremote4web1.jpg?resize=1024%2C703&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thepizzy.net\/blog\/wp-content\/uploads\/2011\/04\/tvremote4web1.jpg?resize=150%2C103&amp;ssl=1 150w, https:\/\/i0.wp.com\/thepizzy.net\/blog\/wp-content\/uploads\/2011\/04\/tvremote4web1.jpg?resize=768%2C528&amp;ssl=1 768w, https:\/\/i0.wp.com\/thepizzy.net\/blog\/wp-content\/uploads\/2011\/04\/tvremote4web1.jpg?resize=1200%2C825&amp;ssl=1 1200w, https:\/\/i0.wp.com\/thepizzy.net\/blog\/wp-content\/uploads\/2011\/04\/tvremote4web1.jpg?w=1430&amp;ssl=1 1430w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Perhaps it&#8217;s the state of things, but as I spend less time glued to the computer, and more time finding interesting TV shows to fill my evenings, I&#8217;m faced with seeing more and more commercials. Fortunately, I am able to time-shift most of my viewing choices to a more appropriate or available time-slot in my life, and can fast-forward through the commercials.<\/p>\n<p>However, there are times when I&#8217;m there, the show is on, and there is nothing else to do but watch &#8211; and the commercials drone on like background noise for a bathroom break or a disappointing rummage through the fridge &amp; kitchen pantry. Occasionally there will be an ad for an upcoming show on the network (History, SyFy &amp; Science Channel are bad about this) that will air 2, 3 or 4 weeks out.<\/p>\n<p>This is where the Cable Company could step in for the customers with DVR.<\/p>\n<p>If I&#8217;ve got a DVR and digital cable, there should be a little icon for the advertised tv show in the watermark corner &#8211; or even toggle the watermark itself with a little message asking me if I&#8217;d like to set a reminder for this show.<\/p>\n<p>Ideally, I&#8217;d be able to click the OK\/Select button, and the cable box would set a reminder for the upcoming show. If that time-slot rolls around, and my attention is not on it, or I don&#8217;t respond to the reminder, it should automatically record the program for me.<\/p>\n<p>Time Warner has already started (as of a couple months ago) a process (that was initially creepy) of changing the channel to some pre-determined channel they want to bring to your attention if your cable box is on, but your attention is not on, the channel it is *supposedly* broadcasting to your TV. I guess this is to prevent ratings padding for a particular channel.\u00c2\u00a0They then allow you to continue watching if you click the OK\/Select button on the remote in the response time allotted.<\/p>\n<p>This same type of system could be used to trigger a recording if, in fact, your TV happens to be tuned to the correct channel for the show, but it is not turned on. Thus:<\/p>\n<ul>\n<li>If you don&#8217;t respond to the reminder when you&#8217;re on another channel: Record<\/li>\n<li>If you don&#8217;t respond to the OK\/Select request when you&#8217;re on the right channel: Record<\/li>\n<li>If you do respond, offer the option to record, watch, or both.<\/li>\n<\/ul>\n<p>Then, I wouldn&#8217;t mind sitting through a couple commercials, to ensure that I don&#8217;t miss a show I might actually want to see, in the midst of Cialis &amp; Viagra spam ads.<\/p>\n<p>Speaking of which, why are those blocked from our email, but not from TV? Seems like there should be a spam setting. But that is for another post.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why not let the viewer schedule a reminder\/recording for a show advertised 3-4 weeks in advance of it airing on digital cable?<\/p>\n","protected":false},"author":1,"featured_media":1289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3,15],"tags":[868,866,840,864,861,865,867,862,869,870,863],"class_list":["post-1288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","category-thought_experiments","tag-ads","tag-advertisement-innovations","tag-advertisements","tag-cable-innovations","tag-cable-tv","tag-commercial-innovation","tag-commercials","tag-digital-cable","tag-television","tag-tv","tag-tv-innovations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thepizzy.net\/blog\/wp-content\/uploads\/2011\/04\/tvremote4web1.jpg?fit=1430%2C983&ssl=1","jetpack_likes_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/prOO4-kM","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thepizzy.net\/blog\/wp-json\/wp\/v2\/posts\/1288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thepizzy.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thepizzy.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thepizzy.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thepizzy.net\/blog\/wp-json\/wp\/v2\/comments?post=1288"}],"version-history":[{"count":8,"href":"https:\/\/thepizzy.net\/blog\/wp-json\/wp\/v2\/posts\/1288\/revisions"}],"predecessor-version":[{"id":1297,"href":"https:\/\/thepizzy.net\/blog\/wp-json\/wp\/v2\/posts\/1288\/revisions\/1297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thepizzy.net\/blog\/wp-json\/wp\/v2\/media\/1289"}],"wp:attachment":[{"href":"https:\/\/thepizzy.net\/blog\/wp-json\/wp\/v2\/media?parent=1288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thepizzy.net\/blog\/wp-json\/wp\/v2\/categories?post=1288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thepizzy.net\/blog\/wp-json\/wp\/v2\/tags?post=1288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}