If I can block spam email, why not spam commercials?

MyCleanPC.com installs spyware and viruses

This is spyware. Don't install anything you see a TV commercial for that will "clean" your computer

Over the course of the last 15 years I’ve learned a lot of tricks to keep spammers from getting my email, and spyware from getting installed. I do my best to create informative posts like these on this blog, but not everyone has access to it, and some don’t even realize how much they have put themselves at risk, and don’t consider it to be that big of a deal.

In my post about Improving Commercials, I take the position that commercials are useful to some extent, but have room to be improved. The other side of that coin are the commercials that are not useful: the ones that would be considered SPAM and SPYWARE-inducing if they were in email format.

I’ve seen the movie “Love & Other Drugs” – I know this is people’s livelihood to get the new drugs on the doctor’s shelf to give to patients, especially if it’s better, has fewer side-effects, or costs less. I get it. However, I don’t need it. I don’t even need to know about it.

There is no reason for a Cialis commercial after 5pm. Its target demographic is already in bed.

Asking people to treat their doctors as legalized drug dealers is one thing. Blatantly lying to people about what your service does is completely different. There is no software out there that will “double your speed”, there is no software that “fixes registry errors”, and there is no software that can “remove popups” that aren’t already removed by your browser.

All of these issues have real solutions, but they do not involve installing 3rd-party software.

Cable companies should allow user-feedback on the advertisers they sell spots to, or at least have some sort of ethics-in-advertising guidelines before letting someone come on. I know they can do this – I’ve seen the local broadcaster preempt national HD commercials with local SD commercials (And I hate it by the way – if it’s an HD channel, only HD commercials should be aired).

There should be a button on the remote that allows the viewer to mark this commercial as SPAM, False Advertisement, or (if you want to get granular) Irrelevant.

I realize this leaves the door wide open for every commercial to be marked as SPAM by some viewers, but the cross-sectional results of which commercials were marked as SPAM by *a majority* of viewers would have more value than the “dirty” data from abuse. And then commercials could be tailored to the household receiving them so that the ad-expense is actually worth the cost for the advertisers (and the ad-revenue can be increased due to the increased relevancy the cable company’s system can offer).

Seems like a win-win from my view. Customers don’t have to see SPAM commercials, and can vote-down false-advertisements, and potentially vote up relevant ads. Cable Companies can generate more ad-revenue from advertisers who would likely do better as a result of only broadcasting to interested customers.

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How Cable Companies could make Commercials more useful

Perhaps it’s the state of things, but as I spend less time glued to the computer, and more time finding interesting TV shows to fill my evenings, I’m faced with seeing more and more commercials. Fortunately, I am able to time-shift most of my viewing choices to a more appropriate or available time-slot in my life, and can fast-forward through the commercials.

However, there are times when I’m there, the show is on, and there is nothing else to do but watch – and the commercials drone on like background noise for a bathroom break or a disappointing rummage through the fridge & kitchen pantry. Occasionally there will be an ad for an upcoming show on the network (History, SyFy & Science Channel are bad about this) that will air 2, 3 or 4 weeks out.

This is where the Cable Company could step in for the customers with DVR.

If I’ve got a DVR and digital cable, there should be a little icon for the advertised tv show in the watermark corner – or even toggle the watermark itself with a little message asking me if I’d like to set a reminder for this show.

Ideally, I’d be able to click the OK/Select button, and the cable box would set a reminder for the upcoming show. If that time-slot rolls around, and my attention is not on it, or I don’t respond to the reminder, it should automatically record the program for me.

Time Warner has already started (as of a couple months ago) a process (that was initially creepy) of changing the channel to some pre-determined channel they want to bring to your attention if your cable box is on, but your attention is not on, the channel it is *supposedly* broadcasting to your TV. I guess this is to prevent ratings padding for a particular channel. They then allow you to continue watching if you click the OK/Select button on the remote in the response time allotted.

This same type of system could be used to trigger a recording if, in fact, your TV happens to be tuned to the correct channel for the show, but it is not turned on. Thus:

  • If you don’t respond to the reminder when you’re on another channel: Record
  • If you don’t respond to the OK/Select request when you’re on the right channel: Record
  • If you do respond, offer the option to record, watch, or both.

Then, I wouldn’t mind sitting through a couple commercials, to ensure that I don’t miss a show I might actually want to see, in the midst of Cialis & Viagra spam ads.

Speaking of which, why are those blocked from our email, but not from TV? Seems like there should be a spam setting. But that is for another post.

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